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10 Minutes to Deliver: Enough to Redefine Grocery Sector in Saudi Arabia?
18th July 2026
 
● Quick Commerce Sector: 10 Minutes to Deliver. Profits Still on the Way
● Zepto vs Al-Othaim: Two very different businesses. One defining question
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Quick Commerce Sector: 10 Minutes to Deliver. Profits Still on the Way
 
Food delivery platforms built the sector's foundations pre-Covid on an asset-light, commission-based model focused on GMV growth. The pandemic triggered an unprecedented acceleration but also a fundamental shift in business model — quick commerce emerged as a distinct category, with a wave of new entrants raising mega-rounds in 2021 on a"scale first, profit later" thesis, betting that owned dark store networks would prove impossible to dislodge.
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Zepto vs Al-Othaim: Two very different businesses. One defining question
 
Zepto is an Indian quick commerce company racing to prove that ten-minute grocery delivery can generate sustainable returns. Al-Othaim is an established Saudi grocery retailer navigating pressure from every direction — competitors, thin margins, and a digital shift it is only partially keeping pace with.
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