Argaam Weekend | The wrong lens

The wrong lens

28^thFebruary 2026

● SISCO HOLDING Holding's PSS Acquisition Is a Bet on Future Value, Not Current Earnings
● Data Is Not a Commodity: How AI Is Rewriting the Pricing Rules
● The Gray Zone in Pricing Land Around the New Riyadh Airport

Topics of the Week

SISCO HOLDING Holding's PSS Acquisition Is a Bet on Future Value, Not Current Earnings

Saudi SISCO HOLDING Holding, through its logistics platform LogiPoint, recently acquired a 51% stake in Public Storage Solutions (PSS). Before outlining out objective analysis, we would first establish the strategic logic behind the bargain.

Data Is Not a Commodity: How AI Is Rewriting the Pricing Rules

Saudi Arabia is rapidly building an AI-driven economy, but the way value is currently assigned to data risks falling behind the way AI actually creates that value. Today, most Saudi data and content creators are compensated through one-time payments, even though the AI models trained on them continue to generate revenue long after training ends.

The Gray Zone in Pricing Land Around the New Riyadh Airport

King Salman International Airport is not simply a transport project. It anchors a 57 square kilometre aerotropolis in northern Riyadh — a planned urban district built around the airport as its economic core, zoned for residential, commercial, logistics, hospitality and mixed-use development, with a target completion date of 2030.